Industry watchdog (and top-notch analyst) Colin Dixon of nScreenmedia gets it — improving the recommendation experience in today’s multi-device, connected-TV world demands greater attention from service providers, especially Pay TV operators, if the goals are to attract and retain customers and increase revenue:
“There are plenty of companies that can help video businesses begin to offer recommendations to customers. Jinni, Digitalsmiths, ThinkAnalytics, and Kannuu have a variety of approaches to help video businesses quickly add the technology. Spending a few minutes getting educated on their approaches could be a great investment in the future of any video business.”
Thanks for the shout out, Colin!
Read nScreenMedia article: 4 reasons why $150M for content recommendations is cheap