Kannuu has hired senior digital media executive Tom Laidlaw as the vice president for the UK and Europe as a part of the company’s market expansion in the region. As an emerging significant player in the space, Kannuu will aggressively pursue and partner with UK and European multiple system operator (MSO) and OTT service providers to drive the implementation of next-generation, personalized content discovery experiences for their customers.
“As the amount of media content available to consumers continues to grow exponentially, the discovery experience of finding relevant personalized content of interest to the consumer is paramount,” said CEO of Kannuu Todd Viegut. “Our new London office, led by Tom Laidlaw, will capitalize on this trend and develop new and existing relationships with MSO and OTT providers serving the European market, bringing our innovation and leading technologies to the region.”
As the new VP for the European market, Laidlaw brings a wealth of experience across digital media. Most recently he was the CEO of innovative online video company, Videojug. Laidlaw will leverage his experience of building business relationships and engaging executives of leading providers in the European connected TV industry as Kannuu continues to expand in this market.
As the amount of media content available to consumers continues to grow exponentially, the discovery experience of finding relevant personalized content of interest to the consumer is paramount