According to research firm ABI, consumer exposure to advanced recommendations engines will grow to reach 75% of Pay TV households on multiscreen services and 55% on set-top boxes within North America by 2018, up from 20% and 10% in 2013, respectively.
This significant growth is driven by today’s highly competitive viewer landscape for Pay TV and OTT operators. At the core of this are search, recommendation and discovery technologies that rely heavily on rich metadata as well as user analysis and learning.
Said Multimedia Research Group Vice President of Global Research, Norm Bogen, “Recommendation engines will control our TV viewing behavior and customer satisfaction […] They will be instrumental in attracting new service subscribers, and will allow providers to expand advertising revenue and optimize profitability. Recommendation systems will usher in the new personalized TV experience.”