A kannuu-based user interface will present options at each menu level, along with a means for the user to indicate their desired choice. For example, a device with a screen and four-way directional button may provide the user with up to four choices at a time - selected by pressing the button up, down, left, or right. The system also provides an option for the user to request more choices when the desired option is not displayed. The kannuu user interface is fully customizable, enabling a consistent brand experience for content providers and device manufactures. The kannuu technology works on multiple devices and is also fully customizable to multiple operating systems and application environments.